What is Page Rank Sculpting?

PageRank sculpting refers to the process of controlling the flow of PageRank to specific pages on a website. Page Rank is Google’s method of measuring the importance of links pointing to a page. Google loves links and the quality of the items pointing to a website is an indication of the quality contained there.

Each link that is created has a certain amount of PageRank associated with it, and this depends on the rank of the original page and the total number of links found there. More links will pass less page rank through to the destination site. Anybody who has a website wants the most important page on their domain to have the highest PageRank.

So exactly how do you go about sculpting PageRank?

There are two methods that are being used to try and accomplish this strategy. A nofollow tag can be applied to links which informs the search engine not to pass PageRank along with them. This has been prevalent with blog and comments since webmasters wanted to stop spammers from overrunning their site.

However, some savvy marketers realized how to use nofollow tags and PageRank to their advantage. By using this tag on pages that they didn’t want to be included in search results, the PageRank would not be wasted on this page, saving it more a more important one. In theory, this would cause more visitors to the pages that were considered more valuable.

Whether you want to admit it or not, applying this tag to outbound links can help to manipulate the system. However, Google gives credit to high quality outbound links as part of their algorithm. For a small site, this can raise red flags. But some URL’s have used this plan to their advantage, such as Wikipedia which has many of these types of links generated by the contributors.

If you are considering a smart backlink campaign to get the most value for your important pages, then it is important to obtain quality links, because they are more important than quantity.

You can squeeze some additional visitors to the proper pages when using PageRank sculpting correctly. There are many different ways to accomplish this fact if you are willing to invest the proper amount of time and effort in building these links correctly. And if you are determined to build the right type of inbound links to the highest priority pages on your site, then applying PageRank principles can make the difference between spotlighting your revenue and non-revenue places.